Illytronic’s Sound & Vision
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Illytronic’s
Sound & Vision

Why dedicate yourself to one medium if you have a passion for more? Illytronic started off as a recording studio in 2013, and slowly transitioned into also doing video production and cinematic scoring. Half a decade later, music and visuals merged even more for the Florida-based company.

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“We create social media content for a few companies and we’ve made probably over a hundred videos. So we’re sitting here with these 15 & 30 second music loops that sound great and realized there was a lot of potential there,” explains Illytronic CEO and founder Alex Horton about the link between their music and visuals. “So we began to track these loops out into full songs and started to record albums again. But by focusing more on licensing instead of record sales, we’re able to fund the label and not have to create music solely for the purpose of selling records.”

Under the moniker of The One I Ever Had they started turning their loops from videos into full tracks. Not only for licensing, but as full-fledged music for listening–and sampling. Horton: “I have this obsession with the idea of comfort within anxiety, feeling helpless, but also the comfort in knowing you have no power. Oftentimes in America we’re told to hold in awkward emotions, so I wanted to create an outlet for those feelings with The One I Ever Had all the while creating a smooth 1970s soul/rock vibe.”

Aside from that, Illytronic has done scoring for numerous reality tv shows such as The Real World, Keeping Up with the Kardashians, several films, a short film by Facebook, and currently for an in-development project by Netflix.

'You're An Old Man, Young Man', one of The One I Ever Had's albums
'You're An Old Man, Young Man', one of The One I Ever Had's albums

Being inspired himself by 70s and 80s records and cinematic scores for the output of Illytronic, Horton is understandably a big advocate for sampling: “I’m a huge believer in the free movement of ideas. I think sampling epitomizes that concept. It makes music more accessible to the masses. You don’t necessarily have to know how to play an instrument to create something. If you can hear it in your head, if you have a vision for it, sampling is a great creative tool. And for that, Tracklib streamlines what is usually an exhausting process in terms of licensing.”

Horton started out producing hip-hop himself. So when asked about which track from The One I Ever Had he’d sample, the result is a recipe ready to be cooked up and served: “The track ‘Sparkling Lemonade’ has a 20-second intro with synth pads and a mesmerizing whistling sound. I’d bump up the BPM to somewhere in the mid-90s, add some boom bap drums and a bassline. There are a few places in the track where I’d sample the vocals and do some quick vocal chops to add texture. I would run all of the samples through a guitar pedal to make them match the griminess of some boom bap drums. Get the beat to J. Cole and call it a day [laughs].”


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