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First Choice

Philly Groove Records was a soul music label started by Stan Watson and Sam Bell in 1967, with noted producer Thom Bell doing A&R. The label's best-known artists were male vocal group, the Delfonics and female group, First Choice. Both acts enjoyed a run of hits during the late 60s and early 70s, especially on the R&B charts. The label also had other artists such as Nat Turner's Rebellion and David Lasley. It, along with Philadelphia International Records, was instrumental in establishing the famed Philadelphia soul sound.

The label was distributed by Bell Records from its inception in 1967 until 1974, when the label closed down shortly after Bell Records was folded into Arista Records.

In 2012, independent music publisher Reservoir Media Management acquired Philly Groove Records and its sister music publishing company, Nickel Shoe Music. In 2013, Reservoir released its first original record featuring music from the Philly Groove catalog, a compilation of select tracks by The Delfonics called Philly Groove Records Presents: This Time kicking off the album series Philly Groove Records Presents.